Frankfurter Allgemeine Zeitung
The 100th Edition
A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
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Brand Experience
We create culture-shaping brands that connect emotionally and drive growth for our client partners.
Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.
Our BX offering includes:
The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.
Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.
The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.
The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.
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Brand Experience Work
Wendy's
Wendy's Enters the Chat
How Wendy's changed the narrative of organic reach on the world's biggest platform
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Mondelez
OREO Calls
Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
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Ford
The Castle
VML Detroit shows how Ford Mobile Service works for everyone – even vampires
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Coca-Cola
The Bestie Mode Experience
Coca-Cola and OREO celebrate their iconic collaboration with an epic launch event
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Brand Experience Insights
Insight
How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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News
VML Earns Three Wins at 2024 ANA Multicultural Excellence Awards
Campaigns from VML Canada and VML Argentina honored for groundbreaking work in LGBTQ+, People with Disabilities, and Holidays & Milestones categories
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News
VML Scores at 2024 Clio Sports Awards
The agency earns six Clio statues, including Gold in Social Good for "Hey! He Is Not a Kid," alongside wins for "Ontario Unfiltered" and "Faces for the Future"
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In The Press
IKEA Brings Adorable Dogs Closer Together This Christmas
Campaign from VML Poland captures the joy of spending moments together
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News
Drumroll, please
VML honored with more than three dozen accolades at The Drum Awards, including a Grand Prix, two Chair's Awards, 15 Golds
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More Of What We Do
What We Do
Consulting
Inspiring growth by accelerating the transformation of brands and business with technology, design and data.
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What We Do
Health
We are a global healthcare communications network that creates connected brands for life
Find out more