Frankfurter Allgemeine Zeitung
The 100th Edition
A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
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Brand Experience
We create culture-shaping brands that connect emotionally and drive growth for our client partners.
Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.
Our BX offering includes:
The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.
Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.
The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.
The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.
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Brand Experience Work
Wendy's
Wendy's Enters the Chat
How Wendy's changed the narrative of organic reach on the world's biggest platform
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Mondelez
OREO Calls
Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
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Tennessee Dept. of Tourist Development
Sound Sites
Rewriting what vacation planning means for blind communities
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IONNA
Recharging North America
A nostalgic EV charging network redefining convenience, comfort, and charm for electric vehicle drivers
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Brand Experience Insights
Insight
How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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In The Press
VML Prague and KitKat offers a digital break with its new "Phone Break" campaign
The brand reinvents its classic “Have a Break” to invite you to disconnect from your phone and reconnect with what matters.
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News
Cannes Lions Selects VML Leaders for 2025 Juries
A dozen VML jurors will help judge the world's top creative work this June
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News
ACT Good Report Names VML No. 1 Network
A collaboration between ACT Responsible and WARC Rankings highlights VML as the top global network in the 2025 ACT Good Report
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News
Dubai Lynx Names VML Network of the Year
Agency secures 33 awards and 33 shortlists, including a trio of Grand Prix wins
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More Of What We Do
What We Do
Consulting
Inspiring growth by accelerating the transformation of brands and business with technology, design and data.
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What We Do
Apps
Inspiring growth through innovative app experiences and digital products
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What We Do
Commerce
A practice focused on driving conversion and sales through creativity, consulting and technology enablement
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What We Do
Enterprise Solutions
Delivering business transformation for the world's most recognizable brands through the integration of technology, consulting acumen and creative excellence
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