Frankfurter Allgemeine Zeitung
The 100th Edition
A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
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Brand Experience
We create culture-shaping brands that connect emotionally and drive growth for our client partners.
Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.
Our BX offering includes:
The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.
Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.
The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.
The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.
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Brand Experience Work
Wendy's
Wendy's Enters the Chat
How Wendy's changed the narrative of organic reach on the world's biggest platform
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Mondelez
OREO Calls
Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
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Wendy's
Spicing Up the Holidays
A festive, spicy twist on the OG spicy chicken sandwich, reimagined as a holiday ornament
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Chile Ministry of Transport
Social Wreaths
A culturally resonant campaign reducing road deaths in Chile by 17% through innovative and impactful roadside memorials
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Brand Experience Insights
Insight
How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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In The Press
Australian Defence Force Campaign Amplifies the Hidden Talents of Submariners
VML Australia's campaign for ADF Careers reveals the extraordinary missions of submariners, inspiring Australians to explore this ambitious, hidden career path
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News
VML Celebrates Duo of Wins at Adweek Experiential Awards 2024
Agency's innovative campaigns for General Mills and the Tennessee Department of Tourist Development earn top honors
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In The Press
"Bye Bye Shark" Parody by Sea Shepherd Warns Against Shark Consumption
VML Brazil and Sea Shepherd's "Bye Bye Shark" urges the public to avoid dogfish (shark and ray meat), raising awareness and pushing for shark protection laws
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In The Press
Chile’s Road Deaths Drop 17% After 'Social Wreaths' Campaign
VML Chile's ‘Social Wreaths’ campaign uses roadside memorials to honor traffic victims and raise safety awareness for Chile’s Ministry of Transport
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More Of What We Do
What We Do
Customer Experience
Inspiring innovation, growth, and customer loyalty through connected experiences
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What We Do
Health
We are a global healthcare communications network that creates connected brands for life
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