Enext, located at VML São Paulo, Brazil, is a dynamic company with 245 team members that have been in operation for 17 years. We specialize in innovative digital solutions that drive growth and efficiency for businesses, with a strong focus on digital marketing supported by full digital experts. Our mission is to empower companies by leveraging commerce, data, technology, and creativity to optimize their strategies and deliver exceptional results. We stand out as pioneers in Retail Media, continuously setting benchmarks in the industry, and are proud to be the most certified agency in this field on Amazon and Mercado Libre in Latam. What defines our identity is our commitment to excellence, a collaborative approach, and a deep understanding of the ever-evolving digital landscape. Through customized strategies and cutting-edge tools, we aim to be a trusted partner in transforming challenges into opportunities.
As retail media pioneers, Enext leads the way on Amazon and Mercado Libre in LATAM, dive into their world of excellence and transformative strategies
Aligning Strategies: Integrating BX, CX, and Commerce for Holistic Success
We specialize in innovative digital solutions that drive growth and efficiency for businesses, with a strong focus on digital marketing supported by a team of full digital experts. Our mission is to empower companies by leveraging commerce, data, technology, and creativity to optimize their strategies and deliver exceptional results.
Our work seamlessly integrates BX, CX, and Commerce with the execution of Digital, Commerce, and Retail Media strategies, ensuring a holistic approach that maximizes impact. As pioneers in Retail Media, we continuously set industry benchmarks and take pride in being the most certified agency in this field on Amazon and Mercado Libre in Latam.
What defines our identity is our commitment to excellence, a collaborative mindset, and a deep understanding of the ever-evolving digital landscape. Through customized strategies and cutting-edge tools, we aim to be a trusted partner in transforming challenges into opportunities, helping businesses thrive in an increasingly competitive market.
Driving Digital Excellence: Enext's Journey and Impact
Black Friday + Highlights 2024
Client: L'Oréal Brasil
The best year for L'Oreal's CRM channel, with record achievements, but with a highlight on Black Friday with the achievement of the target for the entire 2024 at the end of November and December, was for Brazil to supply countries that performed poorly globally.
Launch Case Healthy Renew
Client: Galderma
Launch of the Healthy Renew line, being the first country in the world to launch this line, directing traffic from media channels (Meta and TikTok) to niche retailers.
Personalization in Journeys
Client: VR Benefícios
We take advantage of the seasonality of access to HR portals to impact users with personalized messages. We use Marketing Cloud Personalization to configure PopUps with different offers for each of them, integrated with Marketing Cloud.
Click to Lead
Client: VR Benefícios
We set up an automated flow in Marketing Cloud to receive leads generated via WhatsApp. The flow was triggered by the answer "Yes" and the leads were directed to an existing Click-to-Lead DE.
Enext's Culture of Excellence and Continuous Learning
Our work culture is built on collaboration, innovation, and a shared passion for excellence. We foster an environment where creativity and data-driven decisions coexist, empowering our teams to deliver impactful solutions.
Key values that define us include inclusivity, adaptability, and a commitment to continuous learning. We encourage open communication and celebrate diverse perspectives, recognizing that our strength lies in the unique contributions of every individual.
We take pride in our initiatives that promote professional growth, such as specialized training programs and certifications, and our unique traditions, like team-building events and recognition ceremonies, which strengthen our sense of community. What truly sets us apart is our dedication to aligning our values with our actions, creating a workplace where people feel valued, inspired, and motivated to achieve their best.
Our mission is to prepare people for the future.
Meet the Visionary Leaders Driving Enext's Success
Gabriel Lima
CEO
Gabriel Lima, CEO of Enext, holds a degree in Advertising from ESPM and a Master's in Business Administration from Insper. A digital management expert, he is the author of the books "Comércio Eletrônico: Melhores Práticas do Mercado Brasileiro" and "Líderes Digitais."
Dante Lima
CCO
Dante Lima, co-founder of Enext and digital business expert, holds a degree in Business Administration from FAAP and a Postgraduate degree in Finance from Insper. He is also certified in technology and innovation by Singularity University and Stanford University in the USA.
Priscila Marins
CCO e VP de Mídia
Priscila is the VP of Media and CCO at Enext. She has been with the company for 7 years, where she consolidated the Media and Retail Media departments. She was a pioneer in operating and developing Retail Media strategies in the Brazilian market.
Rodrigo Fadel
CFO
Rodrigo Fadel is the CFO of Enext, with expertise in finance, strategy, and innovation. He holds an MIT Sloan Executive Certificate and a B.B.A. from FGV, with additional certifications in digital marketing.
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