Competitively, VML sits at the nexus of large advertising agencies and consultancies. While agencies have traditionally been weaker in tech, data, and commerce, and consultancies have historically lacked the ability to harness creativity and execute, VML combines the best of both worlds.
In our first year, VML achieved remarkable success:
- Named one of the six most awarded agencies at Cannes Lions.
- Ranked #2 for effectiveness by Effie Awards U.S.
- Home to two of D&AD's top five global creative officers and the only network with two CCOs in Cannes’ top 10
- VML New York named D&AD Agency of the Year.
- Braze Torchie Award as Service Partner of the Year (CX and Enterprise Solutions).
- Recognized by Forrester as a Leader in Commerce Services, a Strong Performer in Adobe Services (Q3), and a Strong Performer in CX Strategy Consulting Services (Q4).
VML's work creates connected and famous brands, igniting excitement and cultural impact. This is exemplified by campaigns like “Thanks for Coke-Creating” for Coca-Cola, celebrating diverse expressions of the iconic logo, and “Mayo Cat” for Hellmann’s, a Super Bowl sensation that cleverly addressed food waste.
Enterprise Solutions, powered by 9,000 experts, generated $1.5B in revenue globally, delivering large-scale digital transformation. VML Health expanded its footprint, winning clients like AstraZeneca and Janssen.
However, our story starts with our people. Through initiatives like THRIVE and Learn.VML.com, we empower employees to grow. Our commitment to inclusion, equity and belonging is reflected in dynamic ERG programs, $50,000 in scholarships to amplify minority voices, and the Detroit Experience Studio introducing Black and Brown students to the creative industry.
Meanwhile, the VML Foundation surpassed $3.2 million in charitable giving this year, reinforcing our community impact and dedication to making a difference beyond the workplace.
VML’s commitment to innovation, client success, and employee empowerment has solidified its position as a leader in the advertising industry.
Read Ad Age’s full write-up on VML and the A-List here.
