ACT Good Report Names VML No 1 Network for Social Impact

VML has been named the No. 1 network in the 2025 ACT Good Report, which recognizes the most impactful work in support of social and environmental causes around the world.

The annual ranking is a collaboration between ACT Responsible, a nonprofit dedicated to highlighting advertising that drives positive change, and WARC Rankings, the global benchmark for marketing effectiveness and creative excellence.

VML’s global performance includes standout rankings for two of its offices: VML Antwerp ranked No. 7, and VML United Kingdom ranked No. 9 on the Best 25 Agencies list.

Antwerp’s “Call Glenn” campaign for Child Focus also ranked No. 3 among more than 1,100 campaigns submitted by 752 agencies across 84 markets.

In total, 21 of the top 40 campaigns recognized in this year’s report were created for nonprofits, with additional recognition given to work for public sector and commercial brands committed to sustainability and purpose.

Creativity as a force for positive change has never been more important.

Anna Hamill

Senior Editor at WARC Creative

Compiled using data from the WARC Creative 100 and performance across ACT Responsible programs — including the Care Awards, Tributes, and exhibitions — the ACT Good Report provides a unique view of creative work that prioritizes impact over accolades.

VML’s recognition as the No. 1 network reflects its global creative teams’ ability to develop purpose-driven campaigns that not only move audiences but serve the greater good.

The full list of top-ranked campaigns, agencies, networks and brands can be viewed at act-responsible.org/the-good-report.

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