In the rapidly changing landscape of B2B commerce, long-lasting partnerships are rare. VML and Intershop are the exception to this rule. For 25 years, they have been building the most advanced commerce solutions together, with the rollout of international webshops being a major strength. This exceptionally enduring partnership has not only transformed businesses but has also changed the field of B2B commerce as a whole.

Global powerhouse

VML is a new name in the Dutch market, but has an extensive track record within the global WPP network. VML is the world’s largest partner for Customer Experience, Brand Experience, and Commerce. VML is a multiple 'Intershop Business Partner of the Year,' a co-founder of the B2B Frontrunners community, and Intershop’s Global Platinum Partner. This year, VML and Intershop are proudly celebrating their 25-year partnership.

Pioneers in technology implementation

VML and Intershop are leaders in developing omni-channel commerce solutions for mid-sized companies and multinational corporations. Furthermore, the duo is the driving force behind groundbreaking innovations. For example, VML was the first to implement the Intershop Order Management System, introduce Intershop in the cloud, and integrate @SPARQUE.AI for product recommendations. VML is also a pioneer in implementing Intershop’s latest technology for a headless storefront. Together with Intershop, VML has implemented over 75 webshops across various sectors and regions.

The 25-year partnership between Intershop and VML shows what can be achieved when you share a common vision and ambition. By combining VML’s creative design and technological expertise with Intershop’s robust platform, we have consistently delivered transformative commerce solutions. Our enduring relationship is the cornerstone of our success and a springboard for future growth.

Ronny Höpfner

VP Channel Development at Intershop

2025 01 30 VML Anniversary
Our partnership with Intershop is built on absolute trust in each other and a shared passion for technology. As we celebrate 25 years of success, we look forward to the future with great enthusiasm. Together with Intershop, we will continue to strive for innovative, AI-driven, and composable commerce solutions. To our clients and partners – past, present, and future: thank you for being a part of this incredible journey. Let’s continue shaping the future of B2B commerce together.

Marco Flapper

Strategy Director Commerce at VML

Real impact, real results

Be inspired by the success stories of Isero, Xerox, and SharkNinja, where Intershop and VML have worked together to deliver scalable, future-proof solutions with exceptional results.

For more information:

VML Amsterdam, hello.nl@vml.com

Marco Flapper, Strategy Director Commerce VML, marco.flapper@vml.com

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