During the recent Olympic Games, the greatest athletic achievements were once again rewarded and celebrated with coveted medals. Lotte Kopecky won bronze, securing her place in the history books. Like other Olympians, her medal will receive a place of honor in the trophy cabinet. However, Škoda, Lotte's proud car sponsor, finds this a bit unfortunate. After all, doesn’t such a remarkable achievement deserve to be remembered always and everywhere?
Škoda
Office
- Belgium
To ensure that Lotte can cherish her victory daily, Škoda, together with VML, created an iconic keepsake that travels with the top athlete everywhere: an exclusive bronze medal emblem that now replaces the original standard Škoda logo on Lotte's Superb Combi. Each time she gets in or out of her car, whether on her way to new challenges or just to the bakery, she will be able to relive that unique moment. And that is more than well-deserved.
The unique emblem was ceremonially and personally presented to Lotte at the cycling track in Wilrijk, the place where she once began her cycling career as a young girl. As a loyal cycling sponsor, Škoda is honored, proud, and grateful to support Lotte on her road to success. We love cycling!
CREDITS
Client: Škoda
Client Contact: Siebe Derdelinckx, Philippe Vanbrabant
Client PR: Liana Picard
D’Ieteren Academy: Elon Geysen
Wasserman Cycling: Quentin Stessels
Agency: VML Belgium
Chief Creative Officer: Klaartje Galle
Executive Creative Directors: Arjen Tarras, Kasper Janssens
Creative Director: Sam De Volder
Creation: Noa Luiten, Jasper Macken
Client Lead: Emilie Demoor
Client Manager: Diede Michiels
Strategic Director: Jef Pelkmans
Strategic Planner: Gaëlle Maes
Copywriter: Martijn Beckers, Yves Donceel, Gavin Watt
DOP & Editor: Matthias Thijsen
Production Partner: Lakkerij Eeckhout BVBA
