VML

WPP Campus Amsteldok
Amsteldijk 166
Amsterdam 1079 LH
The Netherlands

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We create connected brands to drive growth

We combine creativity, intelligence and technology to build the systems behind modern growth. Our solutions empower brands to move swiftly, scale smartly and deliver measurable impact across brand, customer experience and commerce.

Like to get in touch? [email protected]

How brands grow today

Growth isn’t random. It’s designed. We help brands create what’s next, accelerate what works and build foundations that keep scaling. Our Change, Grow, Enable approach connects ambition to real outcomes.

Our approach

Change

Create new value with sharper propositions, bold ideas and meaningful experiences.

Grow

Turn creativity, marketing, data and commerce into lasting performance.

Enable

Build the tech, processes and capabilities that make growth repeatable and empower your teams to run it themselves.

Find out more about our approach.

Our areas of expertise

Brand experience

Brand Experience

Create brands people desire and choose.

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Commerce

Convert performance into profit across every channel.

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Customer Experience VML Netherlands

Customer Experience

Turn relationships into lasting value and loyalty.

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Consulting

Develop strategies that move from boardroom ambition to real business outcomes.

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Technology transformation pillar

Technology Transformation

Build resilient, AI-enabled foundations that power speed and innovation.

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Connected growth offerings

Growth becomes powerful when brand, customer, commerce and technology work as one. Our offerings help you connect these elements into a system built for scale.

  • Enable brand-powered growth
    Build brands that shape desire and drive commercial outcomes..
  • Grow customer value & loyalty
    Strengthen relationships that increase lifetime value and loyalty.
  • Drive lasting commerce performance
    Turn every interaction into measurable revenue and margin impact.
  • Launch & scale new revenue streams
    Validate and scale new ideas with speed, discipline and confidence.
  • Forster digital transformation at scale
    Build the digital foundation that enables growth.
  • Accelerate performance with AI
    Turn AI into real commercial value across creativity, experience and operations.
  • Syndicate your digital shelf with ShelfMaster
    Create relevant and tailored customer experiences, wherever they find you.

Ready to build what’s next?

Let’s turn ambition into growth and growth into momentum.

Get in touch

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Our Work

PON

Starting a digital mobility path for PON

Transforming travel habits with digital innovation
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SPAR

Building a retail media network from scratch for SPAR

Establishing the first convenience retail media network in The Netherlands for brands to advertise on
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SPAR

Kenvue boosts time-to-market with an optimised PXM solution

Discover how Kenvue’s PXM overhaul led to faster product launches, more sales, and happier customers
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Yakult Europe

Little bottle, big challenge


The Yakult digital brand experience redefined
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Insights

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Insight

From Search to Sidekick: How AI Agents Are Reshaping Marketing

As AI moves from answering to acting, the traditional marketing model quietly breaks.
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Insight

Agentic commerce: How to win when algorithms do the shopping

New research reveals "agent-readiness" is the new competitive battleground in the AI shopping era
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Insight

Emerce TV. From SEO to GEO. What will determine your online discoverability?

The forces reshaping your online visibility revealed
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Insight

AI agents will be the shoppers of tomorrow

From search engine to AI assistant - Today, Dutch online shoppers still begin their search mainly via search engines and marketplaces. But that era is ending.
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News

Close up of a handbag made out of T-Rex leather
News

World’s first T-Rex leather product unveiled - a luxury handbag designed by Enfin Levé

Prehistoric meets high fashion as the world’s first product made from T-Rex Leather™—a one-of-a-kind luxury handbag—debuts alongside colossal T.rex statue
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News

GAMMA and VML Amsterdam launch new sustainability campaign: ‘Small fixes catch on’

GAMMA, in collaboration with VML Amsterdam, is taking a new step in strengthening the sustainable positioning of Beter Klussen.
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News

VML & Intergamma Launch Intergamma Retail Media Group retail media network

Building a retail media network for the number one Home & Garden retailer in The Netherlands & Belgium.
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Jeroen Oppatja
News

Jeroen Oppatja appointed Managing Director of VML Netherlands

Leadership transition marks next phase of growth and integration.
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Our Leadership