VML Argentina captures the world's attention with the launch of "Faces of the future".

While the world was watching the FIFA Women’s World Cup final, Rexona, its official sponsor, turned the real excitement of different girls into a campaign to keep supporting women’s football, even after the World Cup. The campaign was published in other markets and countries, reaching and inspiring millions of women and girls worldwide.

Caso Rexona Budget
We are very proud to have clients who are brave enough to deliver these powerful messages to inspire future generations. Luckily, the final of the women's World Cup was a great excuse to do so.

Sofia Cursach

General Creative Director - VML Argentina

Many girls drop out of football due to a lack of role models. For many, women's football only exists every four years when the FIFA Women's World Cup is on. But not for Rexona, the tournament's official sponsor.

After the final, we had the chance to challenge people to continue supporting women's football throughout the year, not only during the World Cup. So, while the whole world was looking at the players, we decided to look at the girls being inspired by them.

We utilized authentic and unposed stock images captured by FIFA during the World Cup to showcase the genuine emotions of girls whose dreams are just beginning, emphasizing that the end of the World Cup sets a new chapter.

The day after the World Cup final, we launched our global campaign across newspapers, billboards, and social media, reaching and inspiring millions of girls to envision themselves as the future faces of the sport.


Sponsorship with FIFA extended until 2027.

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Awards

London International Awards

London International Awards

2024


Bronze

2024 PHNX

2024 PHNX

Print: Outdoor


Silver

2024 PHNX

2024 PHNX

Strategy & Technique: Public Relations


Bronze

2024 EL SOL

2024 EL SOL

Integrated Campaign: Low Budget


Silver

2024 EL SOL

2024 EL SOL

Printed Media: Household and home products, fashion, clothing and accessories


Bronze

2024 EL SOL

2024 EL SOL

Digital and Mobile: Real Time


Bronze

2023 DIENTE

2023 DIENTE

Print & Publishing: Campaign


Silver

2023 DIENTE

2023 DIENTE

Print Craft: Photography


Silver