VML presented itself with a strong commitment between the union of creativity and technology, making creative transformation the engine of brand growth.
Highlights include two grand prix, three gold, five silver, 10 bronze, and 34 shortlists across offices in Germany, Belgium, Hungary, the UK, Spain, and Italy
This is the 5th year Hellmann's has worked with agency partners VML, Mindshare and Edelman to create memorable work for one of the biggest marketing events