VML Recognized by Analyst Firms Across the Consumer Journey
2025 04 03
Celebrating industry-leading recognition in brand experience, commerce, and digital transformation
Since the launch of VML in January 2024, when Wunderman Thompson and VMLY&R joined forces, we’ve been laser-focused on delivering connected brand experiences that drive measurable impact across the end-to-end consumer journey. We’ve set out to help our client partners thrive by uniting creativity, technology, and data to deliver seamless, transformative solutions.
In just over a year, this commitment has been validated through five major analyst evaluations, showcasing our expertise in Brand Experience, Enterprise Solutions, and Commerce. These recognitions not only reflect VML’s vision for innovation but also underscore our dedication to driving meaningful business outcomes for our client partners in an ever-evolving marketplace.
As we continue to accelerate our momentum, here’s a recap of these accolades — each highlighting how we’re redefining what it means to create connected brands:
VML has been named a Leader among Marketing Creative and Content Service Providers by Forrester Research. The Forrester Wave™: Marketing Creative and Content Services, Q1 2025 evaluates 10 of the most significant providers.
The Forrester report notes that VML has the highest current offering category score in the evaluation. VML received the highest possible marks in Brand Advertising, Creative and Communications Strategy, and Innovation and four more criteria. The Forrester report notes that VML’s “digital, technology, and creative strength shines in its leading creative commerce, influencer marketing, and brand advertising services.”
WPP has been recognized as a Leader in the IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2024-2025 Vendor Assessment. The report highlighted that “WPP is one of the largest marketing, communication, and advertising holding companies globally, and its agencies can draw on a wide spectrum of technology, consulting data, and creative and media services.”
The report also noted, “WPP is potentially a good choice for organizations seeking a wide breadth and depth of consulting and implementation capabilities across multiple corporate domains, including marketing, advertising, sales, and commerce.”
VML has been recognized as a Visionary in the 2024 Gartner® Magic Quadrant™ for Digital Experience Services. VML was evaluated among 14 other providers in the digital experience services market who use technology solutions to design, build and optimize digital experiences.
In our view, VML is among the industry’s leading technology providers with a large DX services practice. VML's innovative approach to blending creative expertise with advanced technological capabilities helps businesses create connected brands that drive growth.
VML was evaluated for its ‘Ability to Execute’ and ‘Completeness of Vision’.
WPP has been recognized as a Leader in the IDC MarketScape: Worldwide Adobe Experience Cloud Professional Services 2024-2025 Vendor Assessment. The report highlighted that “WPP is one of the largest marketing, communication, and advertising holding companies globally, and its agencies can draw on a wide spectrum of technology, consulting data, and creative and media services.”
The report also noted, “WPP is potentially a good choice for organizations seeking a wide breadth and depth of consulting and implementation capabilities across multiple corporate domains, including marketing, advertising, sales, and commerce.”
VML has been named a Strong Performer in The Forrester Wave™: Customer Experience Strategy Consulting Services, Q4 2024 report.
The report evaluated the top 12 providers that matter most among customer experience strategy consulting services providers based on their current offering and strategy, measuring across 24 criteria. VML received the highest scores possible across seven criteria including: Functional Area Expertise, CX Vision Development, CX Function Development, Proprietary Data Integration, Practice Vision, Partner Ecosystem and Global Delivery. The Forrester report noted “VML’s practice has a superior vision that is well aligned with its frameworks and methods.”
