On Feb. 9, a meet-cute between an iconic condiment and an iconic sandwich will take place within a renowned New York institution – Katz's Deli. Today, Hellmann's Mayonnaise drops its :20 taser for their Big Game commercial, paying homage to a timeless deli scene featured in a famous 1980s rom-com and clues in viewers to a sandwich that's about to become the most-craved item during football's biggest weekend.
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In the teaser, viewers are transported to the original, legendary Katz's Deli in New York City and hear a waitress reading back a detailed sandwich order so meticulous that it includes instructions down to the order of ingredients and thickness of the sliced tomatoes! After the order is read aloud, we hear someone add an additional request: "Hellmann's, on the side."
