VML Talks - Marketing personalization: behind the scenes

Personalization is a powerful growth lever that remains largely underutilized by many brands. When executed effectively, it significantly boosts marketing performance at every stage of the customer journey.

VML, Velvet, and GroupM recently hosted an exclusive webinar dedicated to omnichannel personalization—its challenges, opportunities, and the practical steps to make it work.

Missed the live session? Good news: the replay is now available.

Here’s what you’ll discover:

• Understanding the blockers: data silos, technical complexity, consent management, and the growing number of touchpoints.

• Insights from leading brands: learn how Sephora, IKEA, and other trailblazers turn personalization into a competitive advantage.

• Real-world use cases: tangible examples that show how personalization can deliver measurable, lasting impact.

• Tools, methods, and strategies: actionable keys to successfully implementing omnichannel personalization.

Whether you're just exploring personalization or already rolling out initiatives, this session offers clear insights, hands-on feedback, and inspiration to take your marketing to the next level.

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