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B2B communication is about to be revolutionized. According to more than 2,250 B2B professionals worldwide, 67% would like to make decisions online using avatars in the metaverse. This may seem unrealistic, but B2B payers want the same buying experience as B2C shoppers: a smart blend of physical and digital experiences. While the metaverse is still far away, there are many things B2B marketers should do now.

The B2 B Future Shopper

B2Bでの購入もオンライン化が進み、増加の一途をたどっています。

B2B担当者はあなたが思っているほど現状に満足しているわけではありません

オンラインでのB2B決済に対する不満は現在も高い

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