APAC's Future Shopper: A Six-Nation Deep Dive

Unlock the potential of the booming APAC commerce market with VML's "Future Shopper" insights.

This in-depth report dives into the unique online shopping behaviours across six key markets: China, Thailand, India, Indonesia, Australia, and New Zealand. Discover how mobile-first consumers are reshaping the digital landscape, embracing social commerce, and demanding seamless experiences. From the rise of "shoppertainment" in Thailand to the hybrid shopping models of Indonesia, our data-driven analysis reveals crucial trends and actionable strategies for brands.

Download the full report and partner with VML to optimise your mobile strategy, leverage social commerce, personalise customer journeys, and drive growth in this dynamic region.

Download your copy of APAC's Future Shopper 2024 report

An unparalleled global survey of the trends and technology driving the future of shopping

In VML's APAC Future Shopper 2024 report, get our expert analysis on:

China

Decentralization is key. Social commerce platforms like Douyin and Pinduoduo are challenging established marketplaces, emphasizing personalized experiences and value. Micro-influencers are gaining traction in livestreaming

Thailand

Social commerce reigns supreme, driven by "Shoppertainment" on platforms like TikTok and influencer marketing. "Buy Now, Pay Later" fuels purchases, but loyalty remains fragmented. Thai consumers are highly influenced by influencers (75%) and actively seek deals.

Indonesia

Consumers embrace a hybrid shopping model, researching online but often purchasing offline or via social commerce. Price sensitivity and convenience are paramount, driving demand for "compressed commerce.". Resellers and affiliates play a crucial role in product distribution and discovery.

India

Brands targeting India must adapt to a digitally savvy, price-conscious consumer who demands both convenience and connection. Seamless, intuitive experiences are crucial, from mobile and social commerce to fast q-commerce delivery. Building trust and understanding local preferences, like the Kirana’s role, is key.

ANZ

While lagging behind other APAC nations in social commerce adoption, these markets offer significant online opportunity. Brands can leverage learnings from the region to drive growth in social commerce, sustainability, and delivery speed.