Digital commerce experts VML Commerce overhauled The Works' eCommerce site to provide a platform that could handle the rapidly changing product range and customer service more efficiently and effectively. This was a major project undertaken over the course of a six-month period.
We implemented two Salesforce products – Salesforce Commerce Cloud and Salesforce Service Cloud - which were fully integrated to provide a combined sales and service solution.
The VML Commerce and Data Engineering team also engaged The Works in a series of deep dive workshops. The purpose was to understand the key strategic trading, development and marketing objectives which defined the company’s digital roadmap.
In March 2020, when the replatform was two-thirds complete, the COVID-19 pandemic hit the UK hard. All 530 of The Works’ stores in the UK and Ireland were shut as part of lockdown measures, and as a result the company saw an unprecedented spike in web traffic.
Without losing focus on the replatform, we supported The Works to ensure that the live legacy system could cope with an unprecedented sustained peak in traffic.
We completed the original project on time and on budget despite the major disruption. We rapidly scaled up capacity of The Works’ existing system to cope with the sudden increase in digital demand, all without any negative impact either on the live system or on the development of the new platform.
