Tunisians are not satisfied with their mobile operators, but few are switching and even fewer are choosing Tunisie Telecom. The national operator is suffering from an old-school image and young hip Tunisians do not identify with its outdated brand.
Switch
Recruitment campaign to the national operator
Cliente
- Tunisie Telecom
Ufficio
- Tunis
Challenge
Inspiration
In order to make it more appealing and brighten up its communication we took inspiration from social content codes as well as colorful and dynamic pop art universe.
Idea
We developed a "switch" campaign around fresh starts in difficult circumstances, driving insight from the overall bleakness of 2020.
Growth
Tunisie Telecom gained 1 point in the very competitive market share in just one month.
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