Spicing Up the Holidays

This holiday season, Wendy’s adds a little spice to the holidays with a limited-edition ornament inspired by its OG Spicy Chicken Sandwich. Complete with roasting audio and a redeemable offer, this ornament is a must-have for fans looking to spice up their festivities.

Holidays are sweet, but sweet’s not really Wendy’s style. So, we’re bringing what we bring best, which is a little spice.

Alli Pierce

Chief Creative Officer, VML

How can Wendy’s create a holiday campaign that stands out from the sea of sweetness and captures the bold, spicy essence of its brand?

Wendy’s saw the opportunity to embrace its bold identity by transforming its iconic Spicy Chicken Sandwich into a fun, festive holiday must-have.

Reimagine Wendy’s #1 selling Spicy Chicken Sandwich as a limited-edition holiday ornament. Designed to deliver laughs and spice, the ornament includes pre-recorded holiday roasts, a QR code for redeeming the sandwich in-app, and serves as the perfect tree decoration for fans.

Wendy's holiday campaign saw incredible success, with the limited-edition spicy ornament selling out in just 15 minutes. The initiative garnered over 520 million earned media impressions and achieved a staggering 295% increase in click-through rates, highlighting its widespread appeal and powerful audience connection.