In Italy, total confinement has ended and ‘Phase 2’ has begun, where people are finally free to move around. The rules are clear: wear a face mask, gloves, and above all, keep a distance of at least one meter between yourself and others. In this scenario, Burger King needed to drive people to stores that reopened after the lockdown.
Social Distancing Whopper®
The Whopper® with triple onions helps keep others away from you.
Cliente
- Burger King
Ufficio
- Italy
Challenge
Inspiration
People are tiring of communication and now want to see how brands act and position themselves during this challenging time.
Idea
Wunderman Thompson and Burger King Italy decided to opt out of traditional types of communication to launch a new, truly unique burger: Introducing the Social Distancing Whopper – the famous Whopper, now with far more onions to promote social distancing in true BK style.
Growth
Initial feedback has been tremendous, with the campaign generating high levels of interaction and global press citing it as a great example of brand communications.
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Premi
2020 ADC AWARDS
Gran Prix
2020 ADC AWARDS
PR
Gold
2020 ADC AWARDS
Outdoor
Gold
2020 ADC AWARDS
Cyber (Digital&Mobile)
Gold
2020 ADC AWARDS
Direct (Direct&Media)
Gold
2020 ADC AWARDS
Industry Craft (copywriting)
Gold
2020 ADC AWARDS
Industry Craft (copywriting)
Bronze
2020 ADC AWARDS
Promotion (promo&activation)
Gold
2020 ADC AWARDS
Titanium Integrated (integrated)
Gold
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