Nasha Riaba, one of Ukraine's top 10 most expensive brands, needed to assure consumers of the safety of their chicken products grown without antibiotics and growth hormones. The rebranding was highly successful, leading to increased consumer love for the new appearance.
Rebranding
Rebranding one of Ukraine's largest brands
Cliente
- Nasha Riaba
Ufficio
- Ukraine
Nasha Riaba is one of the top 10 most expensive brands by capitalization in Ukraine. It represents 50% of all chicken meat in the country.
Our task was to rebrand the iconic product and convince consumers that chicken is safe to consume — grown without antibiotics and growth hormones
Consumers fell in love with the new appearance, and the rebranding has proven to be so successful that the largest chain stores have ordered additional shelving to sell product.
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