Hellmann’s hit the field for its NFL debut with Mayotivations, an all-out, mayo-fueled campaign starring Tennessee Titans QB Will Levis. With quirky, football-inspired wisdom and a nostalgic ‘80s blockbuster vibe, Levis served up the ultimate game-day hype—boosting Buffalo Chicken Dip and sales alike. Backed by nationwide TV, in-game radio, shoppable QR codes, and stadium takeovers, we turned a seasonal slump into a winning season for America’s #1 mayo.

Mayotivations Long Form 60 HLM 16x9
Mayo team reach higher, and may your Buffalo chicken dip be fire.

Hellmann's — the leading mayo brand — typically has a 13.6% sales dip in Q4 compared to Q3. Not the kind of dip we like.

During the 2024 fall football season, when sales typically dip, we ran a winning play: Mayotivations with Will Levis. All season long, Will Levis served up game day motivation with a mayo twist — encouraging people to elevate their game day with buffalo chicken dip, starring Hellmann's.

We scored big. From professional to college stadiums, TVC, in-store, social media and more, our end-to-end campaign was unmissable. We covered the field, flipping our sales dip into a Buffalo Chicken Dip victory.
Mayo dip be creamy and your quarterback…dreamy.
Mayotivations Long Form 60 BF 16x9

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Stampa

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Hellmann’s Spreads “Mayo-Tivation” This Football Season with Will Levis
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