Activia. No Sugar

The main goal of the campaign was to promote Activia as the best gut health product and create awareness for their new NO SUGAR yogurt, highlighting its benefits for digestion with live probiotics and natural sweetness from fruits. The solution centered on the idea that various activities and aspects of a contemporary woman's life are connected through the gut, emphasizing how maintaining gut health with Activia supports overall well-being and readiness for daily challenges.