Juan Pablo Jurado is CEO, LATAM for VML. A strong leader and great team builder, Juan Pablo oversees new business opportunities to drive growth for VML in the region, and is responsible for combining brand experience, customer experience and commerce with world-class creativity.

He believes that active listening, diversity, inclusion and a solid shared culture are the strong pillars that will move any organization forward – a philosophy he’s brought to his career and is passionate about continuing at the newly-formed VML.

Juan Pablo was previously CEO for Wunderman Thompson LATAM, a position he took on following his tenure as CEO of Wunderman LATAM, successfully leading Wunderman Thompson to become the largest agency in Latin America.

Prior to these regional leadership roles, Juan Pablo was President for Wunderman Buenos Aires. He joined WPP in 2002 as a result of the merger between Wunderman and Stopromotion, his promotional marketing agency, founded in 1997. Before that he was on the client side as Marketing Director at Adidas.

Juan Pablo holds a degree in Advertising and lives in Buenos Aires with his wife, Carolina. They love to spend time as a family with their three children, Damasia, Rufino and Zoilo. Juan Pablo is passionate about rugby and enjoys seeking out exotic places for fishing trips.