Audrey Melofchik
Global Chief Brand Experience Officer
Ufficio
- New York
Audrey leads Brand Experience, our practice focused on creating culture-shaping brands that connect emotionally and drive growth for our clients. She guides the agency’s best-in-class BX offering and growth strategy, while ensuring a seamless integration with our CX and Commerce practices for a full connected brand offering to our clients.
With three decades of experience building successful brands, Audrey is known for evangelizing the three c’s- building a strong agency culture, an unrelenting focus on creative excellence and fostering authentic client relationships.
Prior to this role, Audrey was CEO of Wunderman Thompson NA. Under her leadership the agency won the inaugural Cannes Lions Grand Prix B2B award for Sherwin Williams, was named one of Ad Age’s Standout Agencies on A-List, partnered with Robert Kraft to combat hate speech and made mayo a major conversation in Super Bowl ’23 with over 9B impressions for Hellmann’s.
Audrey’s background includes serving as President of DDB NY, Global Client Lead at BBDO and Chief Client Officer of Organic.
She has appeared at Advertising Week with Marlee Matlin on “rewriting normal” for accessibility and inclusion practices, spoken at the ANA’s Masters of B2B Marketing, served on the Grand Jury of the Global “Best of the Best” Effie Awards and been awarded a Working Mother of the Year award by She Runs It.
Audrey serves on the NY Board of the All Stars Project, an organization that helps tens of thousands of inner-city youth create success in their lives. In her free time, she can be found at the beach with her husband Jeff and sons Tyler and Connor.