In its inaugural year following the merger of VMLY&R and Wunderman Thompson, VML has emerged as a powerhouse at the Cannes Lions International Festival of Creativity.
The network was named one of the four most awarded agencies, securing 57 Lions, including a prestigious Grand Prix, seven Gold, 19 Silver, and 30 Bronze Lions, alongside 151 shortlists. These accolades were distributed across 29 of 30 Lions categories. VML was also ranked as the United States' Most Creative Company.
The VML network's success at this year's Cannes celebrates 65 unique ideas for 54 brands, with work submitted from 32 offices around the world.
This outstanding performance not only showcases VML’s broad creative impact but also underscores its ability to build connected brands that inspire growth.
Additionally, WPP has been named Holding Company of the Year and Coca-Cola has been named Creative Brand of the Year.
Dive deeper into our creative achievements by exploring each piece of winning work below and click on the accordion sections for updates from each day of the festival as they happened in real-time.
"The 100th Edition" by Scholz & Friends Germany for Frankfurter Allgemeine Zeitung
"Thanks for Coke-Creating" created by WPP Open X, led by VML, and supported by Essence Mediacom and Ogilvy PR
"This Is Not a Game" by VML Mexico for Movistar
"Absurd Promises" by VML Argentina for ASDRA
"OREO Calls" by VML U.S. for Mondelez
"Don't Delete Menu" by VML U.S. and VML Argentina for Wendy's
"Sound Scales" by VML United Kingdom and VML U.S. for Baileys
"FitChix" by VML Australia for Honest Eggs Co.
"Waiting to Live" by VML United Kingdom for NHS Blood and Transplant
"Call Glenn" by VML Belgium for Child Focus
"Sing to Remember" by VML India for The Coca-Cola Company
"Charmology" by VML U.S. for General Mills
"Test Bético" by VML Spain for Real Betis
"Pride Unravelled" by VML Canada for Egale
"Wendy's Enters the Chat" by VML U.S. for Wendy's
"OREO Menu" by VML U.S. for Mondelez
"AdScan" by VML Colombia for Makro
"Edible Literature" by VML Ogilvy Japan for Kambya Yoshinaga
"IWC Ingenieur. Form und Technik." by Scholz & Friends Germany for IWC Schaffhausen
"Napkins of Rights" by VML U.S. for Florida Immigration Coalition
"Not a Lonely Journey" by VML Italy for Biogen and FundAME
"Rip Curl Virtual Pro" by VML Australia for Rip Curl
"Sunitizer" by VML Indonesia for Vaseline
"The Beko Inheritance" by VML United Kingdom and VML Germany for Beko
"The End" by VML Singapore for LUX
"Unsealed Books" by VML Hungary for Lira
"Unsilence the Violence" by Scholz & Friends Germany for Terre Des Femmes
"Vanishing Emails" created by VML, built by Slalom, and powered by AWS.
