Insight

Insight

Generative AI: is health creative finally getting personal?

Generative AI is the hottest ticket in town right now, considered to be a gamechanger in the push for personalized marketing. But what’s happening in health?

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Insight

Is this year a better year to have breast cancer?

VML Health CEO Claire Gillis provides inspiration for improving outcomes against breast cancer through improved healthcare marketing communications.

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A review of metastatic breast cancer in 2024

An encouraging year in the field of metastatic breast cancer (mBC), with promising developments that could shift the dial of patient care.

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The patient will see you now: Why embracing discomfort could transform patient engagement

Patient and advocacy expert, John Manwaring, shares some personal take outs from his career journey into health and some essential do’s and don’ts

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ESMO 2024

A new era for oncology, a new lease of life for cancer care

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Health for All

This year's World Health Day slogan is “My Health, My Right;” VML Health CEO Claire Gillis explains how advertising can inspire better healthcare for everyone