Black Friday 2024
The Power of Peak
Leggi l'Articolo Insight
Insight
The Future Shopper 2024 has landed
Our biggest report yet explores the evolving shopper landscape globally and new opportunities for brands to drive long-term success
Leggi l'Articolo 
Insight
Amazon Prime Day 2024: Record Revenue, Innovations and Competition
An early kick-off to back-to-school and holiday shopping season
Leggi l'Articolo 
Insight
7 ways automotive brands can navigate the industry’s digital disruption
We take a closer look at the key areas requiring transformation to navigate this rapidly evolving environment
Leggi l'Articolo 
Insight
Conversations in Commerce LA: Customer Retention Fireside Chat with Shopify
Take a deep dive into the complexities of customer retention in a fireside chat with Diff, VML’s Shopify Center of Excellence.
Leggi l'Articolo 
Insight
The crucial role of Data Governance in transforming the CPG industry
Unpacking the 3 key roles critical to the effectiveness of Data Governance and why it has emerged as a strategic imperative for CPGs today
Leggi l'Articolo 
Insight
The Future Shopper Report 2023
Un report unico per comprendere i comportamenti dei consumatori ed avere successo nella sfida dell'online commerce
Leggi l'Articolo 
Insight
Tomorrow's Commerce 2024
20 future trends to pique the interest and shape the plans of business leaders today
Leggi l'Articolo 
Insight
NRF: Retail’s Big Show 2024 Takeaways
From AI to Retail Media, plus innovation at scale
Leggi l'Articolo 
Insight
Luxury in Flux? The trends outlook for 2024
Read our Top 10 Luxury Sector Trends for 2024
Leggi l'Articolo 
Insight
Gaming, what in the metaverse is happening?
And why this matters for today's retailers
Leggi l'Articolo 
Insight
The Brave New World of Creative Commerce
From subconscious ordering to Gen Z banking on Twitch
Leggi l'Articolo 
Insight
How Chat GPT helps writers with dyslexia
Using ChatGPT or any other LLM tool can be incredibly helpful for those of us who struggle to get our thoughts down on paper
Leggi l'Articolo 
Insight
Consumer optimism up, but pragmatism rules
Holiday season 2023 purchasing is looking intentional and practical, says Tyler Murray, US CEO of WPP’s VMLY&R Commerce
Leggi di più Altri Insight
Insight
Is this year a better year to have breast cancer?
VML Health CEO Claire Gillis provides inspiration for improving outcomes against breast cancer through improved healthcare marketing communications.
Leggi di più 
Insight
When to Kill an Idea
John Godsey, North American CCO at VML, joins senior creatives with Little Black Book to discuss knowing when to let go of an idea – even one you love
Leggi di più 
Insight
What the West Can Learn From the East About Seamless Shopping Experiences
From mobile-first strategies to personalized, frictionless experiences, Asia is leading the way in meeting consumer demands
Leggi di più 
Insight
ERGs Can Be Transformative for Disabled Workers, But They Must Be Structured Intentionally
Josh Loebner, PhD, Global Head of Inclusive Design at VML, on the transformative role of ERGs for disabled workers
Leggi di più