Our annual forecast of 100 trends to watch celebrates its 10th edition this year. That’s 10 reports and over 1,000 micro trends shared over the past decade. “The Future 100” is here to futureproof brands and inspire individuals to innovate by connecting with cultural trends and consumer expectations.
VML Intelligence has been steadfastly tracking the trend evolution across 10 different sectors including marketing, retail, health, food and drink, beauty, and technology - and it is evident that the role of a brand is more crucial than ever when it comes to shaping the future. Join us in looking back at the last 10 years of “The Future 100” and see how trends have evolved.
