In this era of precision nutrition, consumers aren’t only thinking about what they eat, but also when, and in what order. The New York Times reported that nutrient sequencing—the act of eating fiber-rich vegetables first during a meal, followed by protein and fats, and then carbohydrates—is becoming a recognized way for people with Type 2 diabetes to better manage their blood-sugar levels.
In Japan, companies are exploring the potential of “chrono-nutrition” or nutrient timing, which ensures that consumers are getting the right energy support and doses of health-focused ingredients such as protein and fiber at optimum moments throughout the day. Functional food start-up Dot.me has partnered with 7-Eleven Japan on the Cycle.me range of food and drink. Each product’s packaging states the best time to consume it, from morning to daytime or night.
