Web3

Decoding web3 and the metaverse

What is web3? Simply put, it is a decentralized, blockchain-based internet. It is also being touted as the next iteration of the internet - one that will enable a seamless fusion of virtual and physical life.

The metaverse, meanwhile, is the collection of digital experiences and interfaces that will be supported by web3. At its most basic level, the metaverse is an extension of our lives enhanced by technology. Currently, it exists as a series of distinct virtual worlds - think Fortnite’s concert series, Vans World in Roblox, or Horizon Workrooms by Meta. In the future, however, the metaverse will expand into an interconnected and limitless world where our digital and physical lives fully converge.

The web3 ecosystem represents almost limitless new opportunities for forward-thinking brands.

The metaverse allows you to harness the power of a burgeoning network of immersive 3D worlds to engage your consumers in entirely new ways. Meanwhile blockchain technology enables you to store and broker an almost infinite array of new digital assets such as NFTs or virtual goods.

Almost anything is possible within the web3 environment. Brands exploring this frontier of marketing need a guide. That’s why we created POSSIBLE Worldwide.

As experts in the end-to-end customer experience, we have all the necessary capabilities to help you succeed in the web3 space. We’ve developed an approach to help you experiment, execute and grow in this burgeoning new sector.

POSSIBLE Worldwide has been specially created to give you a deep understanding of what the metaverse is, provide actionable insights into the challenges and opportunities faced by your brand in your sector and then stretch to expert concept and delivery.

As the first agency to launch its own metaverse, VML is a web3 pioneer. We’ve helped the world’s biggest brands develop web3 strategies, take their first step into the metaverse and experiment with NFTs. We remain at the forefront research, intelligence and thought-leadership into the metaverse and blockchain technologies.

If you’re looking to the web3 future. Look no further than VML and POSSIBLE Worldwide.

Web3 market size

In breve

$3.2 Billion

2021 Global Market Size

In breve

$81.5 Billion

2030 Projected Global Market Size

Source: Emergen Research

Transforming the consumer experience

As Web3 matures, it will transform how consumers engage digitally - with brands and with each other. To help brands navigate this cutting-edge digital landscape, VML has created POSSIBLE Worldwide, a new Web3 consultancy service.

Blending VML’s expertise in the end-to-end consumer experience with its unrivalled consumer insight, POSSIBLE Worldwide has been specially created to give you a deep understanding of the metaverse and web3, provide actionable insights into the challenges and opportunities faced by your brand in your sector, and develop bespoke web3 strategy conception and delivery.

As the first agency to release an in-depth analysis of the Metaverse, the first agency to launch its own Virtual World, and one of the first agencies to help our clients launch a blockchain based loyalty program, VML is a proven metaverse and web3 pioneer.

We’ve helped the world’s biggest brands develop web3 strategies, take their first step into the metaverse and experiment with NFTs. Sitting at the forefront of research, intelligence and thought leadership in the metaverse and web3 technologies, there is no one better positioned to guide you into the next era of digital branding.

In breve

93%

Of People Believe Technology Is Our Future

In breve

85%

Say Brands Will Need To Have A Digital Presence To Be Successful

Source: “Into the Metaverse,” VML Intelligence

SERVICES

Providing safe entry into the metaverse and web3 through onboarding workshops that are built around hands on experience.

Helping you to answer the question of why someone would want your brand NFT. We develop products and services powered by NFTs that unlock services and content across your digital landscape or even unlock provide unexpected access and reward in the real world.

With NFTs and Web3, a purchase is not the end of the transaction, but rather the beginning of the relationship. Through tokenized loyalty our teams are helping brands to innovation through trait-based service, token gating, airdrops, etc.

Shared immersive virtual worlds and presence building in platforms across social, events, gaming and showcases.

Both through social AR (TikTok Effect House, Meta Spark, Snap Lens Studio) and webAR.