Health

The business world calls it access. We call it making sure life-changing treatments are available to patients. It’s what we do.

Market access isn’t an add-on, it’s a must-have. Our access solutions help differentiate clients’ products, demonstrating their value to different payer communities around the world. So that physicians can prescribe their first-choice treatments. And patients can get the treatments they need.

We do this by asking the right questions. Building networks. And understanding how decisions are made. We’re experts in navigating the payer landscape and engaging patient communities. Helping our clients understand needs, generate evidence, and articulate value.

But we know the concept of value doesn’t exist in a vacuum. Our global team – with 20+ years’ experience at the cutting edge of access decision-making – works closely with our brand and engagement strategy practices across the lifecycle. And we partner with clients, payers, and advocacy groups to ensure our solutions consider every perspective.

We help transform patients’ lives through meaningful connections with the health community. We call it The Power of Peers.

Figuring out how to integrate new brands into clinical practice can be challenging for busy healthcare professionals. While branded campaigns are often engaging, many find they don’t always address the daily challenges they face. Instead, they rely on trusted sources: their peers.

Connecting HCPs with thought leaders adds authority, credibility, and relevance to educational content. We think that science makes brands meaningful, so when peers offer a scientific perspective on unmet needs and clinical evidence for a molecule, branded calls-to-action become much more powerful. We also have an expert publications team, Imprint Science. Our fully GPP3 trained, CMPP-certified team is firewalled from our VML promotional and brand teams.

Our full-service medical communications teams get to the heart of health to create transformative stories and meaningful connections. We have a deep bench of PhDs, PharmDs and medically qualified experts. And we draw on an award-winning family of agency brands that have a rich heritage in transformative med comms.

We bring together science, strategy, and creativity to transform complex science into compelling messaging. And then we leverage technology to spread that messaging through engaging experiences across an omnichannel ecosystem.

It’s our unique formula for modern medical communications: Transformative Stories + Meaningful Connection = work that works.

It’s the power of peers.

We’re biased, but we think communications plays a big role in helping people with health conditions live their best lives possible.

It requires stand-out creativity. The kind that changes beliefs and motivates action or change. That means personalising what we say, how we say it, when and where. And it means continually finding inspiration to get to the heart of health and drive meaningful connections.

Our global team understands the many different audiences across complex healthcare environments. We know how to flex communication to connect different need states, beliefs, and behaviours. To drive equity for brands. And connect people for life.

Experience design? We’re famous for it.

Our CX solutions focus on innovation, growth and the value of customer experiences. Our globally recognised practice has 2000+ team members across the world. And 100+ active CX clients.

We leverage that expertise with integrated health capabilities to create, deliver, and manage impactful experiences for healthcare audiences. Whether that’s payers, providers, or KOLs. Physicians, pharmacists, patients, or others.
Our capabilities encompass Strategy, Design, Technology, Data & AI, and Delivery. With six core offerings:
• CX Consulting
• Product & Service Design
• Loyalty & CRM
• Digital Ecosystems
• Personalisation at Scale
• Technology Modernisation

We go beyond patient-centricity. We’re patient driven. And patient led.

Patients are people like us, with lives, needs, and values. But living with a health condition makes everything harder. During the tough moments – 'the lows' – patients with experience of life with a disease can explain complex science in plain, relatable language. Their insights, authenticity, and inspiration help us bridge the gap between those lows and living life to the full.

We collaborate with patient advocacy groups through our Patient Partnerships Program. The insights this gives us inspires, informs, and influences all we do, helping ensure our work is authentic, empathetic, meaningful, and connected.

Our connected oncology practice.

Every 3 seconds, someone in the world dies from cancer. That’s roughly every time you take a breath. The science to thwart it is advancing rapidly (right now, over 2000 oncology products and treatments are in development), but progress has outpaced the practice of medicine. Health systems around the world can’t keep up. Incredible work is being done, but it isn’t enough. Something radically different is needed.

On Co., our oncology leadership offering, is designed to do more. Through consultative strategy, collaborations and craft, our practice draws on our extensive global network of partners to reimagine cancer. We bring together multidisciplinary experts – industry leaders, patients, oncologists, KOLs and more – with unique and diverse perspectives. Helping our clients solve complex issues in new ways.

We won’t solve cancer by working alone. But together, we can reinvent better.