VML works with the world’s leading Retail, DTC, CPG, and B2B brands seeking to transform their organization with Salesforce’s industry-leading cloud platforms. Our data-driven approach optimizes the power of the Salesforce platform to deliver measurable business outcomes and exceed customer expectations.
Salesforce & VML
Humanizing the customer experience through a winning partnership that delivers commerce, CRM, marketing automation, and loyalty solutions.
VML offers a world-class Salesforce capability, leveraging the full Salesforce Platform through 7 Centres of Excellence. VML drives client success through deep experience in Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Data Cloud, Loyalty Cloud, Mulesoft, and Einstein for advanced AI use cases.
Clients benefit from working with VML's experts to drive business transformation through our end-to-end capability across Salesforce's integrated suite of solutions, harnessing the power of the Salesforce Customer 360.
Experience & Expertise
Salesforce Recognizes our Strength
Top 10 Global partner
3 x Partner of the Year
Up and Coming 2022 Best Growth Partner
Trailblazing Award 2019 Trailblazing Partner
Salesforce and VML sector expertise covers:
- Automotive
- Retail
- Manufacturing
- CPG
- Travel and Hospitality
Salesforce Practices
We have extensive multi-cloud experience and work across the Salesforce platform to deliver comprehensive and integrated technology solutions:
We design and build enterprise commerce solutions for global retailers, B2C brands and B2B manufacturers including Order Management and Payment solutions.
B2C Commerce - We are a certified Salesforce Commerce Cloud integration partner with a laser focus on enabling retailers on Commerce Cloud.
B2B Commerce - We leverage VML’s experience of building B2C commerce sites for global brands and retailers to deliver best in class B2B commerce experiences for B2B buyers”
We have also developed the first retail media app for Salesforce commerce cloud ‘Streaem’.
VML work with the largest and most complex Marketing Cloud implementations to drive performance improvements and unlock new levels of operational efficiency.
Combining Salesforce Marketing Cloud features with our digital marketing expertise, we help you facilitate a unified, omnichannel fully personalized customer journey.
This includes a number of Marketing Cloud accelerators to provide faster value from your investment in Salesforce.
As one of the world’s largest communication agencies, our campaigns generate massive amounts of data and we work with global brands to activate customer data in order to provide them with a single customer view across multiple channels in a secure environment.
Our Data Cloud and CDP expertise plus digital agency services including SEO, A/B Testing Strategy, Digital Marketing, and Data Analytics, turn insights into actions that drive margin gains & ROI.
We leverage cross cloud expertise to streamline service team processes and calls to improve satisfaction and problem resolution.
We have designed and built service team solutions to give our clients a single view of every customer and allowing them to connect their agents with customers in a personalised and responsive way.
We are one of the world’s leading practitioners in customer experience and loyalty. And we work with global clients across sectors such as transport, telecoms, financial services and retail to design and deliver global loyalty programmes at scale.
We have extensive experience and teams capable of integrating complex IT and software solutions. We use Mulesoft to integrate our client data and applications with external clouds and systems.
Deep Supply Chain and Order Management expertise to provide implementations, services, and strategy support.
Manage your sales process, customer data, and interactions all in one place. It is part of Salesforce's Customer 360 platform, which integrates all parts of a business under a single customer view.
Our digital marketing vision is to have one view of the customer, one workflow, one toolset and one layer of business intelligence. Through Salesforce, VML makes that possible for us.
Wim Van Zijl
Director Global E-commerce, Scotch & Soda
Proprietary Technology - Streaem
Streaem is the first B2C Commerce solution natively integrated into Commerce Cloud, with out-of-the-box Retail Media Capabilities. Streaem is designed to enable brands to run full funnel campaigns on retailer owned channels, while retailers stay in full control of their data and customer experience.
We’re excited to be working with VML once again, as we transform our digital operation and modernise our customers’ online experience (via Salesforce). They not only offer unrivalled inspiration across various industries, but bring broad commerce expertise outside of just platform build and technology. The know-how to help us trade the site better and reduce costs is especially important during the difficult cost-of-living crisis.
Neil Holden
CIO, Halfords
Why Partner with VML
VML is your partner for growth
While we can deliver globally, at scale, we are purpose built as a flexible, agile, nimble, responsive and strategic partner. We work at pace to rapidly discover, refine and deliver digital transformation outcomes, working side-by-side as an extension of our customer’s team, as your partner for growth.
When we combine our shared strategic vision and deep expertise and align to our customer’s goals, we win. Period.
Salesforce Expertise
Our team’s roots run deep in the Salesforce ecosystem. Our industry-leading knowledge of Salesforce Marketing Cloud, Data Cloud and Commerce Cloud make us the go-to consultative partner for your engagements.
Deep Customer Relationships
Given the depth and breadth of our customer relationships, together we can cover the entire sphere of influence in any customer account - from the C-level to the “whisperers” driving the decision. When we align early and often, we set ourselves up for success.
A Winning Approach
The proof of our partnership is in the work. Our 100% referenceable customers are Salesforce’s top customers. When we partner, our shared customers succeed. When we are aligned in our strategic partnership, everyone wins.
To find out more about VML's experience in Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Mulesoft and Marketing Cloud Intelligence, Einstein and AI, and Salesforce consulting and training, get in touch below.
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