MACH Alliance

As more and more organisations turn towards composable solutions to help them build better experiences, faster, more efficiently and with greater scalability, the MACH Alliance has become a central source of advocacy and education for the users and providers of these open, best-of-breed enterprise technology ecosystems.

MACH Certification provides these organisations with confidence that they are choosing best-in-class vendors and implementation partners. Those that can and will deliver future-proof technology to help their businesses grow.

We’ve been building customer experiences based on these cloud-native, headless architectures for over a decade for clients such as T-Mobile, DFS, PVH and Ted Baker. Now, as a member of the MACH Alliance, we’re at the heart of a global community of disruptors and digital transformation leaders, striving for excellence and innovation to take digital customer experience to the next level.

Women in MACH

This year, together with our parent company, WPP, VML hosted the annual flagship Women in MACH event at our Sea Containers campus in London. Check out the video below for a taste of how this fantastic community of women and our male allies came together.

WIM Breaking Barriers Event Highlights Master

In breve

75%

of MACH users say they are ahead of the competition

In breve

79%

of tech leaders are planning to increase MACH investment

In breve

81%

not using MACH say they will in future

Our approach to MACH

Composable commerce is a journey and it is important to phase any implementation. Starting on this journey doesn’t mean that you have to ditch all legacy systems and start with a clean slate. In fact, a truly effective MACH strategy will deliver value from innovative new MACH services but also unlock value sequestered in your existing tech. Moving to MACH doesn’t have to be all of nothing. Here’s how we help organisations to phase their MACH journey.

Targeted

Replacing specific applications or elements of applications with minimal impact to the existing tech estate. Establishing early levels of automation.

Mature

An extensive build or migration of multiple parts of the ecosystem, creating significant changes to integration and service layer, using best-of-breed SaaS components.

Innovating

Leveraging MACH principles to drive innovation and efficiencies in the business. Integrating additional systems and fast data processing.

The benefits of a composable approach

Speed

Smaller, distributed deployments mean quicker responses to market trends with more resilient systems composed of cloud services.

Cost efficient

Benefit from on demand licensing and manage investment across different product or ecosystem elements.

Freedom to innovate

Quicker ROI through faster implementation with lower risk on core applications.

Syndication

A service first approach, opening services across owned and external channels.

Scalability

Roll out features and applications without joining a slow-moving release train.

How to stop your customers checking out before they check out!

At NRF, we teamed up with our partners Stripe and Contentful to record this MACHHaus podcast which aims to answer some of your questions around payments, checkout and how to keep your customers engaged throughout the customer journey.

VML and Wendy's win at the 2024 MACH Impact Awards

We’re thrilled to announce that our client Wendy’s is a Winner at the 2024 MACH IMPACT Awards. Picking up the trophy for Best Travel, Tourism & Hospitality Project. More here.