Frankfurter Allgemeine Zeitung
The 100th Edition
A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
Leggi Case Study 
Brand Experience
We create culture-shaping brands that connect emotionally and drive growth for our client partners.
Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.
Our BX offering includes:
The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.
Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.
The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.
The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.
Please provide your contact information to continue.
Brand Experience Lavori
Wendy's
Wendy's Enters the Chat
How Wendy's changed the narrative of organic reach on the world's biggest platform
Leggi Case Study 
Mondelez
OREO Calls
Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
Leggi Case Study 
Ford
The Castle
VML Detroit shows how Ford Mobile Service works for everyone – even vampires
Leggi Case Study 
Coca-Cola
The Bestie Mode Experience
Coca-Cola and OREO celebrate their iconic collaboration with an epic launch event
Leggi Case Study 
Brand Experience Insight
Insight
How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
Leggi l'Articolo Brand Experience News
News
VML Scores at 2024 Clio Sports Awards
The agency earns six Clio statues, including Gold in Social Good for "Hey! He Is Not a Kid," alongside wins for "Ontario Unfiltered" and "Faces for the Future"
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Stampa
IKEA Brings Adorable Dogs Closer Together This Christmas
Campaign from VML Poland captures the joy of spending moments together
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News
Drumroll, please
VML honored with more than three dozen accolades at The Drum Awards, including a Grand Prix, two Chair's Awards, 15 Golds
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News
Coca-Cola Puts Consumer Experiences First to Inspire Acts of Kindness This Christmas
The campaign was developed by WPP Open X, led by VML, supported by Ogilvy PR and EssenceMediacom
Leggi l'Articolo La nostra leadership
More Of What We Do
What We Do
Commerce
A practice focused on driving conversion and sales through creativity, consulting and technology enablement
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What We Do
Apps
Inspiring growth through innovative app experiences and digital products
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