Frankfurter Allgemeine Zeitung
The 100th Edition
A powerful campaign to raise awareness of the rise of right-wing extremism in Germany
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Brand Experience
We create culture-shaping brands that connect emotionally and drive growth for our client partners.
Our Brand Experience (BX) practice is all about driving desire for brands - across categories, channels and audiences. We don’t just create results. We create love.
Our BX offering includes:
The core components that establish the brand’s positioning, platform, strategy, architecture, identity and personality.
These are the building blocks of a distinctive brand that resonate with consumers and differentiate from competitors.
Culture-shaping, insight-driven campaigns and experiences - from advertising to content to entertainment and gaming - that build awareness and consideration by forming emotional connections.
The continuous content that supports a brand’s identity and products – from organic social and owned properties to podcasts and gaming.
The core strategic documents that outline a successful go-to market plan designed to influence behavior and meet measurable objectives. They include comms, channel and media plans/social playbooks that connect brands to consumers with purpose and results through paid, earned, shared and owned media.
Please provide your contact information to continue.
Brand Experience Lavori
Wendy's
Wendy's Enters the Chat
How Wendy's changed the narrative of organic reach on the world's biggest platform
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Mondelez
OREO Calls
Turning referee signals into shoppable moments, Oreo redefines advertising with creativity and innovation
Leggi Case Study 
Coca-Cola
The Bestie Mode Experience
Coca-Cola and OREO celebrate their iconic collaboration with an epic launch event
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Coca-Cola
Thanks for Coke-Creating
Embracing local culture and creativity through iconic branding
Leggi Case Study 
Brand Experience News
Stampa
VML Showcases Why Ford's Mobile Service Is Convenient for Everyone, Especially Vampires
Just in time for spooky season, VML created "Castle," a playful social video for Ford Mobile Service featuring a vampire who can't leave home
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Stampa
VML Recognized in Latest Overview of Creative and Content Service Providers
VML named among the most notable providers in The Forrester Marketing Content and Creative Landscape, Q4 2024
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Stampa
The Top 5 Creative Campaigns You Need to Know About Right Now
VML’s work for Wendy’s “The Frosty Fix” has been recognized on Ad Age
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Stampa
U.S. Navy Hid Specials Ops Sailors in Magazine Ads to See If Recruits Could Spot Them
VML created a campaign hiding Special Operations sailors in seven magazine ads from different brands, as a kind of challenge for potential recruits
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