How brands are using the comments sections to drive results
“It allows us to test things in a very quick and lightweight way that doesn't require a whole big production every single time,” comments Liz Cole.
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Like it or not, the age of the employee social ambassador is here
“Some brands take an approach in social of maximum yield, maximum benefit, which requires ...,” said Liz Cole, the chief social officer at creative agency VML
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A premature post-mortem: Ad execs on TikTok’s legacy so far
Liz Cole, chief social officer, VML: “I would call TikTok the first truly post-millennial social media platform. ..."
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Exceeding Expectations: Lessons from Disney’s Pixie Dust
Jon Cook, CEO of VML, takes us back to his college internship at Disney, where he learned a key business principle that still guides him today
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The Future Shopper EMEA Webinar
VML EMEA recently hosted a webinar to expand on the Future Shopper 2024 report with expert insights and AI trends
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A Powerful Peak: 2024 Holiday Shopping in Hindsight
Analyzing a Positive Peak Season for Retail, from Singles’ Day to Black Friday-Cyber Monday, plus a Reality Check on our Predictions
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Tomorrow's Commerce 2025
25 future trends supporting the evolving consumer and reshaping future commerce
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