Blue Zones retreats
Wellness resorts propel the longevity revolution with programs based on Blue Zone living.
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Anime’s cultural clout
Brands are tapping into a surging global appetite for manga and anime.
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Audio social experiences
Bringing the Japanese listening bar concept into a new era, a raft of new locations puts the focus on an unadulterated audio experience.
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Somatic wellness
Wellness modalities are inviting people to go inward to discover what their bodies—and minds—really need.
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Underconsumption
The notion of buying less—whether a reaction to social media’s inherent overstimulation, or for financial or eco reasons—is setting social media alight.
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Karmic salons
Haircuts are taking a positively spiritual turn, with practitioners weaving reiki and energy healing into the salon experience.
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Monthly roundup: August
Mushroom haircare, stress on shelves, fourth spaces and more.
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Fine fragrance reinvigorated
The luxury olfactory experience gets an update thanks to a young generation willing to splurge on smelling rich.
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Work resorts
The five-star office has further evolved, into a wellness sanctuary and purpose-driven community hub.
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Dream tourism
Hotels are making dreams worth remembering with next-level sleep experiences.
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The rise of micro EVs
How big can tiny cars get? A slew of new launches is making mini cars ones to watch.
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Joyful architecture
The idea of architecture that uplifts and creates a sense of community is taking hold.
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Longlife careers
Undiminished by age—for some celebrated creatives—careers can thrive for a lifetime.
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Monthly roundup: July
Spray-on sneakers, social prescriptions, reality-shifting and more.
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Dupes evolved
The concept of a dupe is becoming more nuanced, with product imitations evolving and the relationship to originals more complex.
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How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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Is this year a better year to have breast cancer?
VML Health CEO Claire Gillis provides inspiration for improving outcomes against breast cancer through improved healthcare marketing communications.
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When to Kill an Idea
John Godsey, North American CCO at VML, joins senior creatives with Little Black Book to discuss knowing when to let go of an idea – even one you love
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What the West Can Learn From the East About Seamless Shopping Experiences
From mobile-first strategies to personalized, frictionless experiences, Asia is leading the way in meeting consumer demands
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