Generative AI: is health creative finally getting personal?
Generative AI is the hottest ticket in town right now, considered to be a gamechanger in the push for personalized marketing. But what’s happening in health?
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Is this year a better year to have breast cancer?
VML Health CEO Claire Gillis provides inspiration for improving outcomes against breast cancer through improved healthcare marketing communications.
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A review of metastatic breast cancer in 2024
An encouraging year in the field of metastatic breast cancer (mBC), with promising developments that could shift the dial of patient care.
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The patient will see you now: Why embracing discomfort could transform patient engagement
Patient and advocacy expert, John Manwaring, shares some personal take outs from his career journey into health and some essential do’s and don’ts
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Health for All
This year's World Health Day slogan is “My Health, My Right;” VML Health CEO Claire Gillis explains how advertising can inspire better healthcare for everyone
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Stand Up and Be Counted: Why Women’s Health Needs a Rethink
Closing the gap in women's health to achieve true recognition and equality
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Connecting cancer, everywhere
Communications has a big role to play in driving improvements in oncology care.
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Science will lead the way to a new cancer narrative
Current gaps in care highlight a wider reality: therapeutic advances alone won’t eradicate cancer as a leading cause of death.
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Automobiles, Avatar, and Advertising
Medical Device Marketing for the Consumer Age
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21 Times Health
An incisive look at the 21 ways in which consumers are relooking at health, pharma & wellness
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How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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When to Kill an Idea
John Godsey, North American CCO at VML, joins senior creatives with Little Black Book to discuss knowing when to let go of an idea – even one you love
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What the West Can Learn From the East About Seamless Shopping Experiences
From mobile-first strategies to personalized, frictionless experiences, Asia is leading the way in meeting consumer demands
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ERGs Can Be Transformative for Disabled Workers, But They Must Be Structured Intentionally
Josh Loebner, PhD, Global Head of Inclusive Design at VML, on the transformative role of ERGs for disabled workers
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