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Tomorrow's Commerce 2025
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A Powerful Peak: 2024 Holiday Shopping in Hindsight
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The Future Shopper 2024 has landed
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Insights
Insight
Sisterhood of The Embattled Advertising Woman
by Fran Luckin, Chief Creative Officer at VML South Africa
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Insight
Beats and Brands: How South African Brands Can Leverage Music Partnerships
By Siyamthanda Yokwe, Content Director at VML South Africa
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Insight
Flipping the Script On Sports Marketing: From Sponsorship to Partnership
By Qondisa Ngwenya, MD of Prism Sport + Entertainment, at VML
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Insight
The Global Rise of Amapiano is SA Music’s Big Break
The world is obsessed with Amapiano.
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Insight
How to Get Internships Right in the Modern-Day Agency
What agencies need to know in a time of tight budgets, overstretched teams and hybrid work environments.
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Insight
Influencer Marketing Lessons We Can Learn From China
By Ben Wagner, CMO, VML South Africa
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Insight
South Africa Speaks: BAV Top 20 Playtime Brands in 2024: PlayStation leads the way
By Dono White, Strategic Planning Director
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Insight
South Africa Speaks: BAV Top 20 Brands in 2024 - Siya Kolisi most esteemed
By Dono White, Strategic Planning Director
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Insight
Has AI Killed the Timesheet?
In a world where generative AI can create a piece of work in seconds, how do agencies that operate on billable hours remain financially sustainable?
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Other Insights
Insight
Exceeding Expectations: Lessons from Disney’s Pixie Dust
Jon Cook, CEO of VML, takes us back to his college internship at Disney, where he learned a key business principle that still guides him today
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Insight
The Future Shopper EMEA Webinar
VML EMEA recently hosted a webinar to expand on the Future Shopper 2024 report with expert insights and AI trends
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Insight
A Powerful Peak: 2024 Holiday Shopping in Hindsight
Analyzing a Positive Peak Season for Retail, from Singles’ Day to Black Friday-Cyber Monday, plus a Reality Check on our Predictions
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Insight
Tomorrow's Commerce 2025
25 future trends supporting the evolving consumer and reshaping future commerce
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