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The Future Shopper 2024 has landed
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The Power of Peak: Holiday Shopping 2024
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Tomorrow's Commerce 2024
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Insights
Insight
APAC's Future Shopper: A Six-Nation Deep Dive
Our first APAC report explores the evolving shopper landscape and new opportunities for brands
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Insight
SXSW 2024: Key Trends
At Austin's annual celebration of all things tech, culture and innovation, SXSW explored the ways AI and humanity will evolve together
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Insight
《复魅时代》The Age of Re-Enchantment
VML 智库发布最新报告 ——《复魅时代》(The Age of Re-Enchantment),致力于为品牌提升和吸引消费者提供有前瞻性的启示
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Insight
The Future 100: 2023《2023全球百大趋势报告》
Wunderman Thompson年度百大趋势报告,带你一览2023丰富多彩的灵感与洞察。
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Insight
Get Ready for a New Era of Data Privacy Governance
What will happen to brands in this decade of data-privacy first advertising?
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Insight
The Private Life of Generation Z
Generation Z, those born after 1997, are the canaries in the coal mine of privacy.
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Insight
Young, angry – and optimistic
Hong Kong's Generation Z: standing up and standing out
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Other Insights
Insight
How Creativity Powers Coca-Cola
At Advertising Week LATAM, exploring how Coca-Cola inspires brands across the region and around the world
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Insight
Is this year a better year to have breast cancer?
VML Health CEO Claire Gillis provides inspiration for improving outcomes against breast cancer through improved healthcare marketing communications.
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Insight
When to Kill an Idea
John Godsey, North American CCO at VML, joins senior creatives with Little Black Book to discuss knowing when to let go of an idea – even one you love
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Insight
What the West Can Learn From the East About Seamless Shopping Experiences
From mobile-first strategies to personalized, frictionless experiences, Asia is leading the way in meeting consumer demands
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