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Insight

APAC's Future Shopper: A Six-Nation Deep Dive

Our first APAC report explores the evolving shopper landscape and new opportunities for brands
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QUT x VML: University Advertising & Marketing in 2024 for the IAB Australia Podcast

QUT and VML discuss the evolving needs of university students and how marketing strategies are adapting to meet them
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Paul Nagy's Cannes Lion 2024 Recap Part 2

VML APAC Chief Creative Officer Paul Cannes Film Lions jury this year. Check out his insights following the Festival!
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PAUL NAGY S CANNES LIONS 2024 RECAP PART 1
Insight

Paul Nagy's Cannes Lion 2024 Recap Part 1

VML APAC Chief Creative Officer Paul Cannes Film Lions jury this year. Check out his insights following the Festival!
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Paul Nagy Cannes
Insight

Cannes Diary: Paul Nagy

APAC CCO Paul Nagy goes from the Film Lions Jury room to an action packed week of networking
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Cannes Diary #2: Maddy + Jordan

VML Sydney Young Lions participants Maddy McGuinness and Jordan Ellis share their second diary during their time at Cannes
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Cannes Diary #1: Maddy + Jordan

VML Sydney Young Lions participants Maddy McGuinness and Jordan Ellis share their thoughts from their first time at Cannes
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What I’m looking for while judging the 2024 Cannes Lions ‘Film’ category

VML APAC Chief Creative Officer Paul Nagy shares his insights on what he's looking for while judging this year's 2024 Cannes Lions
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Here's why you should be paying attention to TikTok

VMLY&R Head of Social Strategy reveals why the next big thing in social media is something marketers can't ignore.
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Persona Pitfalls

A point of view on creating personas that actually get used
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