Why accessibility needs to be your next priority

The New Accessibility Regulation

Often, when the topic of accessibility comes into the conversation, we hear: “We’d like to look at accessibility, but we’ll tackle it later”. But with regulatory change in force by June 2025, accessibility is about to go from a ‘nice-to-have’ to a non-negotiable ‘must-have’ – by law.

Regardless of where your company is based, if you’re trading digital products and services in EU member states, or if you have an EU-facing digital commerce operation, the European Accessibility Act will apply.

At a Glance

97%

of web home pages do not meet accessibility guidelines

At a Glance

of businesses only are actively making their offerings accessible

At a Glance

$13TN

size of the market (annual global disposable income of disabled community)

VML is here to help

We can help you with Reviewing & Understanding, Upskilling, Design, and Implementation. Hit the download button above for further information. And for a limited period, we are offering a free foundational scan of your site(s) to identify top accessibility issues and a plan for change. Please contact us to register your interest.

Across retail, automotive, CPG, insurance and beyond, any organisation trading in Europe needs to review the new accessibility guidelines and start to ready their accessibility plans. Compliance takes time to embed and test – this becomes even more complicated if you have multiple brands or markets to manage.