In this episode of The B2B Marketing Podcast, Editor-in-Chief and Co-Founder of B2B Marketing, Joel Harrison, spoke with Virginia Alvarez, Head of Insight and Effectiveness EMEA at Wunderman Thompson Data about the agency’s notion of ‘inspiration’ as something quantifiable, and which brings significant value to a brand. They also discuss Wunderman Thompson’s recent list of 100 of the world’s most inspirational B2B brands.
What role does inspiration play in B2B branding?
B2B Marketing Podcast
Office
- London
Episode 122: What role does inspiration play in B2B branding?
Please provide your contact information to continue.
Related Content
In The Press
The Algorithm, The Tube and The Guardian: Tom Drew's Creative Life
Tom Drew, ECD at VML UK shares his rather surprising creative inspirations
Read More 
In The Press
Boots UK Show Lengths People Go to Make Room for Beauty Products
The campaign, created by VML, highlights the latest range of products and how consumers can make room on their shelves
Read More