This report explores American consumers’ feelings towards ads featuring transgender people, and contains the results of a quantitative study conducted using J. Walter Thompson SONAR™.

Image courtesy of & Other Stories

92079 Transgender Study C6

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

Kit Kat Break Bar x VML Philippines1
In The Press

VML Philippines Transforms KitKat into a Break-Time Signal for Small Businesses in Metro Manila

A campaign that transforms the iconic chocolate bar into a functional tool for small business owners, playfully addressing a unique Filipino cultural practice
Read More
FW The Unwearable Wardrobe VML Belgium
In The Press

On Safer Internet Day, VML Belgium and Child Focus Unveiled The Unwearable Wardrobe

A used clothing collection its owners can no longer bear to wear
Read More