Tomorrow's Commerce 2023

With a destabilising set of events over recent years continuing to unfold, 2022 could be summed up as another year of living dangerously. And the start to 2023 suggests we've yet to turn a corner.

Naturally, we approach this year with a certain trepidation.

And it's against this backdrop that we present “Tomorrow’s Commerce” – a long-term look into the future commerce opportunities and challenges for businesses.

Amongst a dizzying mix of 20 trends, we consider the evolving role and power of marketplaces, the increasing pervasiveness of artificial intelligence, the expanding possibilities of the metaverse, and the new avenues and pitfalls facing brands, as well as the technologies and trends with the potential to transform markets from niche to normal.

Strap in for 2023, and download our thinking...