Gen Z is taking to TikTok for modern career advice. TikToker @Jackiecaves posts answers to open-ended interview questions in less than a minute for her 144,000 followers, and @Alexashoen’s career advice was so popular she’s now written a book for her 141,000 fans. Mia Williams, the 24 year old founder of the career-resource website The Colors of Her Success, is also an avid career-advice TikToker. She told the Wall Street Journal: “[My] value proposition is that I look like you and I’m speaking to you in ways that you understand.” Popular hashtags like #HRTikTok and #careeradvice will lead users to experienced advice on resume writing, interview skills, and career guidance from recruiters and professionals.
Mental health professionals are also taking to TikTok to offer guidance. Therapists use quippy videos with pop music and dances to answer questions about stress, trauma and therapy, and offer lists of ways to express emotions in healthy ways. Introducing millions of people to the benefits of emotional education and wellbeing, therapists—like @Drnortontherapy, who uses TikTok to market his private practice to his 138,000 followers—are gaining followers and clients through their videos.
TikTok holds clues for the future of education, too. With more than seven billion views, #LearnOnTikTok empowers teachers and students to take an active and entertaining look at the way they learn and teach. Videos include quick grammar lessons, math skills and tricks to remember scientific concepts. Education creator @Iamthatenglishteacher posts quick and engaging grammar lessons for her growing 1.5 million followers in addition to her own students, making TikTok a useful tool to maintain the relationship between student and educator.
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