The Incubator

Learn

VML believe in the power of Connected Brands. We have the world's most comprehensive offering in Brand Experience (BX), Consumer Experience (CX) and End-to-End creative commerce (CO). Collaborating with the world's largest brands, our 30,000 experts create experiences which connect in over 60 markets. As specialists in communication, commerce, consultancy, CRM, CX, data, production, technology and more, we create and deliver award-winning work that makes an impact and helps businesses grow.

Our 2-week work experience programme for students aged 16–18-year-olds, The Incubator, is now in its sixth year. This programme encourages students to experience what it's like to work in an agency and understand what we do first-hand.

The students get hours of 1-2-1 time with the agency’s c-suite and senior leaders within the business, such as the Chief Executive Officers, Chief Commerce Officer, and capability leads.

Grow

"A key takeaway from The Incubator programme was that advertising is an incredibly dynamic, entertaining and challenging industry. I got to learn about the impact of brand experience and customer experience. But what stood out to me the most was the power of connection", says an Incubator student from the 2023 cohort.

Successful students will work as a mini agency on a real client brief, learn about the pitch process, pitch, and learn from the best talent in our business.

You will get the chance to gain real-world, hands-on experience learning how we create award-winning work that delivers real growth and drives change.

You’ll develop your ideas and form them into a pitch which you’ll then present to your expert panel.

Succeed

There are some incredible prizes up for grabs.

What could you win?

• Hult Entrepreneurial Spirt Award: This award recognises students who put their ideas into action. Recipients receive £10,000 each academic year towards tuition fees to study a Bachelor of Business Administration at Hult International Business School.

• An opportunity to interview for the Hult Scholar Grant: The opportunity to interview with an Undergraduate Dean at Hult International Business School in London to receive The Hult Scholar Grant, Hult’s full-tuition scholarship that allows exceptionally talented and determined students to earn a Bachelor’s Degree in business administration, tuition-free.

The Incubator could be the start of something special. We want to see your talent and immerse you in our world to see how we can help you succeed.