Every year, we undertake our global Future Shopper consumer survey to build a picture of what digital commerce and retail looks like from the vantage point of consumers. Post-pandemic, shoppers are returning to stores and showing a lot of love for bricks-and-mortar retail. But there’s no doubt commerce is now firmly in the grip of digital. Where do shops fit in this new normal?
Bricks-and-mortar retailers have long felt under assault from upstart eCommerce outfits. But those that have both a digital and physical presence have an advantage – consumers very clearly see stores playing an ongoing role as one among many channel options.
With the role of the store evolving as part of a wider digitisation of retail, we take a closer look from the shopper perspective.
