The Future Shopper LATAM 2024

Do you want to make strategic decisions for the future of your business in Latin America?

Download your copy of the report and learn what +8,000 consumers in LATAM reveal about online shopping trends in the region.

VML presents The Future Shopper LATAM 2024, an in-depth analysis of the online consumer in Latin America.

This report offers a clear view of the current e-commerce landscape, including why shoppers are changing their spending habits and what to expect as the physical and digital worlds converge.

Based on a survey of more than 31,500 global consumers, including the main markets in Latin America (Argentina, Brazil, Colombia, Mexico, and Peru), The Future Shopper LATAM is the definitive guide for brands to anticipate the needs of the new digital consumer, optimize their strategies, and make smarter decisions in a constantly evolving environment.

Do you really know the Latin American consumer?

At a Glance

65%

of online shoppers in LATAM want to move from inspiration to purchase as quickly as possible.

At a Glance

64%

projected growth in online spending in LATAM over the next five years.

At a Glance

25%

of online shoppers in LATAM participate in loyalty programs.

The Future Shopper LATAM highlights:

Online vs. offline spending. How is consumer spending distributed between the online and offline world? Discover the projections for the future.

Shopping experience. From the present to the future: we analyze the current experience across all channels and reveal consumer expectations for the future of retail.

Future Shopper Report2024 Changing Consumers

LATAM shopper shopping habits. Explore the preferred shopping channels for Latin American shoppers and how they move between platforms.

Future Shopper Report2024 Getting Experience Right

Decision-making factors when purchasing. What drives online shopping decisions? Learn the key factors for the LATAM consumer.

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LATAM shopper’s trust and opinions. How do reviews, product authenticity, and content influence shopper trust?

Shopping through social networks. The rise of Social Commerce: we explore the preferred platforms and the challenges for its growth.

Loyalty. We analyze the landscape of loyalty programs in LATAM and the strategies to build long-lasting relationships with customers.

Future Shopper Report2024 Sustainability

Sustainability. How are sustainable deliveries integrated into e-commerce strategies? Discover the opportunities and challenges in the region.

A successful e-commerce peak season requires orchestration and organized workflows, especially an omnichannel strategy that integrates online and physical. The Latin American consumer expects fast and fluid experiences; brands must adapt to agile, personalized solutions for quick and omnichannel shopping. Get ready for new sales records in LATAM!

Glenda Kok

Chief of Technology & Commerce, VML LATAM

Today's consumers have high expectations. They want it all, and they look for it everywhere. This presents an exciting challenge for brands and retailers.

Who will be able to meet the demands of today's consumer? This report will help you do just that.

Enjoy!