2025 will be a year of paradoxes, where advanced technology meets digital disconnection, where the dawn of the trillionaire collides with cost-cutting and the prolonged challenges of the “cost-of-living”, and where brands must find that delicate balance between resonance with restraint.
In addition, it’s time to prepare for new realities—by our own imaginations and by technology that conjures next-level imagined worlds for us to live in. As people are faced with unsettling issues, they are proactively creating a reality that makes sense to them—one that is imaginative and optimistic. This is a time when cocktails levitate, technology can help us transcend the constraints of the body, and anything we imagine can be realized. 2025 is the year of possibilities.
