The Innovation Group presents The Future 100: Trends and Change to Watch in 2019, our snapshot of the year ahead and the most compelling trends to keep on the radar.
After a rollercoaster year of political, environmental and economic change, brands and consumers are taking a deep breath. Brands are assuming a more meaningful role in consumers’ lives, becoming civic leaders, advocates, even therapists, driving dialogue change and stepping in to solve world problems. Consumer appetite for wellbeing, stress management and health is prompting a continued evolution of new products and services to help soothe unstable, constantly connected lifestyles. Against this backdrop of empowerment and wellness, technology’s reach is being re-examined, making way for an increased focus on ethics and privacy.
The Future 100 charts 10 emerging trends across 10 sectors, spanning marketing, culture, travel and more. Highlights include:
Culture: Instagram backlash. Brands and consumers are starting to push back on what has become a cynical culture of visually novel experiences designed expressly to inspire sharing
Tech & Innovation: Ethical internet. A growing tide of think tanks, prominent critics, brands, and even tech leaders are calling for a rethink of today’s Big Tech behavior and a more proactive approach to scenario planning the calamitous or damaging impact of new innovations.
