When you consider, according to the 2020 Statista Digital Advertising Market Outlook, that over $100 billion of advertising spend a year is targeted and measured using third-party tracking, the changes coming to the privacy landscape in early 2022 are nothing short of a paradigm shift. The looming death of third-party cookies is forcing brands to rethink personalized experiences for their customers.
Adaption is no longer an option. If brands and organizations want to remain relevant, they must get comfortable with, and optimise for, first-party data. They need to move away from the longstanding reliance on third-party cookies and embrace a new kind of personalisation.
In what seems like an ever-changing marketing-technology scene, this can be daunting. And leave many wondering, where do I begin?
Join WPP and Wunderman Thompson experts for an exclusive VIP roundtable discussion and learn how the integration of Salesforce CDP and Wunderman Thompson Resolve™, our privacy-first identity resolution platform, will equip you with the knowledge needed to reframe the death of third-party cookies into an opportunity for growth.
- Roundtable: Tuesday, June 22 || 7:00 – 8:00am PT
Attendees must be registered to participate in a roundtable/workshop or watch an episode.
Registration will also give you access to OnDemand content, including the How to Forge (Cookieless) Connections with Your Customers episode featuring Wunderman Thompson experts below:
